Do You Buy Brands that “Do Good”?

When it comes to minimalism, one of the reasons given for making efforts to live with less is the “good” it does. From reducing your carbon footprint to cutting back on consumerism, many feel that applying minimalist principles in their lives can help make the world a better place. Whether it’s because you have more money to use to help others, or whether because it allows you to live more sustainably, minimalist principles can be positive.

One way that you “vote with your dollars” — as well as continue to put your minimalist principles into practice — might be to buy brands that you perceive as “doing good.” According to a recent poll from Ipsos, Canadians prefer brands that they think do “good” in the community. The poll found that about 84 percent of Canadians said that they would switch brands to one affiliated with a good cause, if the price and quality were similar.

better world

Do You Consider Brands that are Affiliated with Good Causes?

Of course, one of the operative points of interest in the poll’s results is the fact that people would switch if the price and quality were similar. That means that brands doing good might not be as much of a draw if consumers have to pay a significantly higher price for the goods, or if the quality suffers too much. I many cases, we tend to separate the things that we buy every day from what the affiliated companies are doing. It’s also something to think about when you buy organic produce, or “fair trade” items, or other things that we associate with doing good in the world. It makes sense to think through what you are buying, and the impact it may have.

On the other hand, there is some merit in the idea that your action alone isn’t likely to have a big impact on what is happening in the world. Why should you pay attention to what brands are doing, and whether or not they are doing “good,” if it won’t make a big impact on the bottom line, or changes in the world. The answer to this concern is twofold:

  • Peace with yourself: Even if you don’t think that your choices are making a big impact, you can feel at peace with yourself. I know I feel easier in my conscience when my purchases align with my values. If you think about your purchases, and you make conscious decisions about what you buy, and how you buy it, then it’s important to feel good about what you’re doing. On the other hand, if you figure that you counteract any harm your purchase does with other, more effective efforts, on your part, it might not matter what brands you support.
  • The power of large groups: Another consideration is that you probably aren’t alone. Your effort alone probably doesn’t amount to much, but when it is added to other efforts, it can make a difference, and that might be one reason to stick with it. Focus on brands that do “good”, and as others do the same, eventually change might happen.

What do you think? Do you think about the impact of brands when you make purchases?

About the Author

Miranda is a freelance writer and professional blogger. See more of her writing at MirandaMarquit.com. Her book, Confessions of a Professional Blogger is available from Amazon.